“Why the Lawsuit Against .XXX Maybe the Best Sales Tool Ever For New gTLD Applicants”

Posted November 18th, 2011


As posted to CircleId.com by Michael Berkins: “There is a serious danger that ICM will establish and monopolize such a distinct market. As consumers seeking adult content become more aware of the .XXX TLD, registering and displaying websites in other generic TLDs may not easily be substituted for registration in the .XXX TLD.”

No that statement is not from the ICM Registry’s sales material.

That statement was contained in the lawsuits filed yesterday by Manwin and DigitalPlayground.com against ICM and ICANN alleging anti-trust violations involving the award of the .XXX TLD.

After reading through the 44 page lawsuit my first reaction was: I want to buy more .XXX domain names.

I think the case servers as cautionary tale to every major company in any industry to either apply to control the generic vertical of the new gTLD space or risk losing control of it to a competitor.”

Click HERE to read more.

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Posted in gTLDS by Kelly Hardy