Universities buy .xxx domains

Posted January 4th, 2012


From CBS/AP

In a preemptive strike against a potential disaster, universities across the country are buying .xxx domains that might hurt their reputation.

University of Kansas is securing KUgirls.xxx and KUnurses.xxx before the porn industry can buy the site and cash in on the college’s name. Those aren’t the only URLs that were purchased. Spending a total of $3,000, the university also snatched up kansas.xxx, rockchalkjayhawk.xxx and jayhawks.xxx, among others.

“Down the road there’s no way we can predict what some unscrupulous entrepreneur might come up with,” said Paul Vander Tuig, trademark licensing director at the Lawrence, Kan., school.

Indiana University coughed up $2,200 to buy sites like hoosiers.xxx. University of Missouri, Washington University, Purdue University and Ball State University have also purchased domains.

Corporations had a chance to grab web addresses months ago. Brands like Target, Nike and Pepsi have all paid to protect their brands.

For the full story go HERE.

Posted in Domain Names, gTLDS, Intellectual Property by Ken Taylor