“Olympics Committee Issues Social Media Guidelines For London 2012, Including Domains”

Posted June 28th, 2011


As reported by David Goldstein: “There are not many organisations in the world that are as vociferous in their control of their trademarks as the International Olympic Committee. With the London Olympics scheduled for 2012, the IOC has issued social media guidelines for participants and other accredited persons.

The guidelines also refer to domain names that include “the word ‘Olympic’ or ‘Olympics’ or any similar words related thereto (or any foreign language equivalents thereof) are not allowed unless approved by the IOC beforehand.”

The IOC gives the example of[myname]olympic.com which would not be permitted while [myname].com/olympic would be allowed, but only during the period of the Olympic Games during which these Guidelines are applicable. The guidelines also note that “participants and other accredited persons may not create stand-alone Olympic-themed websites, application or any other feature to host coverage of the Olympic Games.”

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Posted in Enforcement, Events, Intellectual Property by Kelly Hardy