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It’s Time to Embrace a New Beast: Web 2.0

Posted March 3rd, 2009

“Domain names, auctions, replica sites, keyword advertising, email”…to an in-house counsel team dealing with counterfeits on the Web, these terms often are read instead as “cybersquatting, distribution of counterfeits, counterfeit site, improper use of trademarks, spam.”

All of these Internet and Web platforms compete for our time and resources as in-house counsel and can make one believe that there is little on the Web that is not primarily used to help defraud or scam consumers and brands alike.  While we know this is not true – that the vast majority of uses are legitimate (okay, excepting replica sites, where the reverse is generally true) – it is easy nonetheless to become jaded and distrustful.

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Posted in Anti-Counterfeiting, Cybersquatting, Enforcement, Internet Security, Social Networks, Web 2.0 by